![]() ![]() These hat-tips come from Twitter's advice to journalists ( ). Some examples of journalists with good Twitter branding: Use the header facility for a larger background picture.Include a link to your blog/website or portfolio site, and.How on earth do you fit it all in? Not easy, but using short phrases rather than one sentence will help. Include keywords that describe your area of expertise so you can be found in search.Cover what’s essential to your beat or area of expertise: what defines you.Include your photo, current job and location.In your 160-character profile make sure you: You profile should be an important part of your personal branding. If someone likes your tweets and wants to find out more they’ll turn to your Twitter profile. Here's a checklist of what you should be doing. This link tells you how (you must be logged in to your Google account): Two, fuller guides to setting up authorship: Under 'Google+ author profile fields', tick 'yes' beside 'Add Google+ profile field to user profile pages' and beside 'Automatically add authorship links'.įinally, ask Google to link your Google+ profile with your content by going here and filling in the details requested. In the box beside 'My Google+ Profile ID', paste in the long number from the URL. Find it by opening your Google+ page and copying and pasting it in from the URL in the address bar into the box here. In the box beside 'Google+ page ID' add your Google+ page ID – that's the long number within your page URL. Next, go to Settings>Google+ and scroll down to the headings that begin with 'Google+ pages and profiles'. Users>Profile if you haven't done so already. You should also fill in your profile, which is under Make sure you have assigned yourself as the author of content. How to set up Google Authorship on your siteįirst, add your website under the Contributor section of your Google+ profile. Make sure your published content references you as the author.Create your Google profile, and add all the content platforms you contribute to.Established journalists are included automatically, but if you have yet to establish yourself you can set up a profile and add your work here: How to become a specialist reporter in 12 key fields including:Īlways have the book version of Multimedia Journalism to hand while you use this website – the off- and on-line versions are designed to work together.ġ4B3 Further personal brand-building opportunitiesĬlippings Me: Journo Portfolio: Journalisted: This is a UK directory of journalists and their work. Further detailed tuition in using the platforms introduced here.Further examples of journalists who have built powerful personal brands.And where else you should consider brand-building.Īt the end of the chapter is a range of exercises and projects to enable you to practise what you have learned.Building your personal brand on Twitter.Why you need a Google profile and to be recognised by Google as an author.The places to build your brand: websites, blogs, on social media and on cv/resume/portfolio sites.The goals of your branding, and how to measure your success.Why good branding must start with good journalism.In the book version of this chapter we will cover: Chapter 19 - Long-form video journalism, audio and video news bulletins and magazine programmes.Chapter 18 - Advanced multimedia storytelling.Chapter 17 - Multi-platform publishing and developing your skills as an editor.Chapter 16 - Advanced online research, search engine optimisation, analytics, sub-editing, and proof reading.Chapter 15 - Features and in-depth packages. ![]() Chapter 14 - Building a personal brand, and developing a specialism.Chapter 11 - Stills, audio and audio-visual packages.Chapter 10 - Email bulletins and creating your own RSS feed with Yahoo Pipes.Chapter 9 - Social and community journalism.Chapter 8 - Building proficiency with Wordpress.Chapter 7 - Developing your abilities as a reporter and interviewer.Chapter 3 - Getting started with social media.Chapter 2 - Creating a publishing platform.Chapter 1 - Essentials of writing a news story. ![]()
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